Dr. Sohaib uz Zaman is an Assistant Professor at Karachi University Business School (KUBS), University of Karachi. With more than 16 years of teaching experience, he contributes to both classroom excellence and research-driven academic development. His work spans multiple domains of business administration, with particular interest in how finance, technology, and consumer behavior shape modern markets and decision-making. Beyond academics, Dr. Zaman also serves in student-facing and administrative capacities, supporting learners through advising, mentoring, and academic coordination.